Target is talking up its latest bricks-and-mortar strategy to reach college communities and urban locations that may have been previously off limits: small-format stores.
These modestly-sized stores are a key part of Target’s business transformation strategy, with locations introduced in college communities like those surrounding the University of California—Irvine and the University of Cincinnati, and in New York City’s Tribeca neighborhood, where a same-day delivery service is being piloted.