Technology has shifted our day-to-day activities—like shopping—into the online world, but there are just some things that can only be found at a physical store: the service knowledge of the employees, the use of your hands to feel the materials of the products, or the ability to try on a new outfit right away.
Creating an experiential environment helps bring customers into the store, keeps them engaged with interaction and displays, educates and soft sells them on the product, and exhibits the culture of the brand through the aesthetically appealing decor and service.
Shawmut Design and Construction have worked with hundreds of clients who were seeking that connectivity with their shoppers in ways that helped them stand out. Read more about this experience