Madison Reed is out to disrupt an $18 billion business.
The company, which makes and markets its own hair color products, has just closed on $25 million in new funding. The new capital, which brings Madison Reed’s funding to $70 million, will be used to expand the digitally native company’s current business as well as its just-launched physical footprint, Madison Reed Color Bar.
In June, Madison Reed opened its first Color Bar, adjacent to its headquarters in San Francisco’s Mission District. In October, it opened a Color Bar in Manhattan. The company plans to open 25 locations by the end of 2019.