Asics America Corp., is calling New York home. The company today opened the doors to its first U.S. flagship featuring its Asics and AsicsTiger labels with a 2,035-sq.-ft. store on Fifth Avenue.

The location, which will feature the duo of brands in the Asics family, is designed to represent the company’s storied heritage and its mantra and trademark — Sound Mind, Sound Body. It will also unveil a new platform designed to reach a wider variety of consumers. READE MORE