Zara last week opened a nearly 200 square-meter (656 feet) pop-up shop in Westfield’s Stratford shopping center in London dedicated to e-commerce.

The space is designed to foster online sales and returns and will run while the brand refurbishes a full-line store elsewhere in the mall, due to re-open in May.

The store is staffed with associates who assist with orders, which when placed before 2:00 pm can be delivered the same day, the company said.