Just outside Washington D.C., nestled in a quaint, upscale suburban neighborhood between a burger joint and historic Tinner Hill, stands a high rise apartment complex with one of Target’s newest small-format shops at the base.

The approximately 26,000 square foot store soft launched Wednesday in Falls Church and is one of three such small-format stores to debut this week. Similar units also rolled out in Evanston, IL (near Northwestern’s campus just north of Chicago) and Roslindale, MA (just outside of Boston). Target is slated to unveil 30 such stores in urban, suburban and college markets by the end of the year and 100 within the next three years. READ MORE