Longchamp is ramping up its retail presence with a new flagship on New York’s Fifth Avenue, as the first in a series of events planned to mark the brand’s 70th anniversary. The store has dedicated spaces for each of the house’s categories.

The French leather goods firm, known for its best-selling Le Pliage bag, already has a store in the city’s SoHo district and a smaller store on Madison Avenue that will close to make way for the new flagship.

Its first L.A. store is set to open this fall, located in the Beverly Center, bringing the total number of own stores internationally to around 300.