Greg Skalaski, Vice President of Retail at Shawmut, Shares Insights on Impactful Experiential Shopping

In the ever-changing retail landscape, it’s imperative for brands to create a strong identity and experience that customers can connect with and immerse themselves in. Vice president of retail Greg Skalaski shared some of the top trends in brick-and-mortar experiences with design:retail to help guide brands looking to build consumer interest and loyalty. Continue to design:retail’s June issue

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