L’Occitane En Provence this week will debut its New York City flagship. The store, located at 555 Fifth Ave., spans 1,870 square feet on the ground floor, 1,134 square feet on the mezzanine level and 374 square feet on the lower level, according to a press release from landlord ATCO Properties & Management.

The store will not only feature signature beauty items but also its experience-rich retail concept, which includes a live video feed of its U.S. Instagram account, stationary bikes against a view of Provence, a virtual 360-degree hot air balloon ride that can be “taken” while getting a (real) hand massage, according to a report from Glossy.

Last year, the brand debuted a similar, sensory-focused redesign at its Canadian flagship in Toronto’s Yorkdale Shopping Centre.