We have all been stopped in our tracks by a scent that reminds us of a person, an experience or a place. Our sense of smell is not only one of our most powerful senses. It also triggers emotions. Scents that we find pleasant trigger positive emotions.
Today we talk about Integra Fragrances and we sit down with the CEO, Lorenzo Cotti to learn more about the Company.
: Retail, Banking, Hospitality, Cruises, Other services.
: Italy, Hong Kong, New York, Paris
Completed Projects: About 3500 installations worldwide for about 50 brands
Tell us about your company. What kind of product or service do you provide?
We design and create scent identities for the best brands in the world by triggering the sense of smell, as the most distinctive and emotional branding lever. We combine a deep expertise on fragrances, the continuous research of the most innovative raw materials, an attentive focus on the latest trends with a constant technological development of our devices and a highly developed remote-controlled system that allows us to offer an all-encompassing service all over the world. Our mission is to enforce the uniqueness of a brand and make it unforgettable.
How many employees does your company currently have? Do you have offices in different States?
At the moment we have about 20 employees, between the ones dedicated to the development of scent identities and the others dedicated to the technical project of our scent diffusion systems, implementation and customer service. Our HQ is in Italy, but we also have a technical branch in Hong Kong, dedicated to our Clients in APAC, Greater China, and the Far East. We recently did the opening of two offices in Paris and New York.
What inspired the business and where is your company today?
The sense of smell was and still is an undiscovered universe and we took inspiration from the fast-growing need of the retail industry to enhance the customer experience through emotional engagement.
After 12 years from its foundation and in a world full of scent branding companies, we are proud to be the reference supplier for the top luxury retailers worldwide and for some unique niche venues from different segments.
In which geographic area did you complete the majority of your projects?
At the moment Europe is our main market, but in the last quarter, we have completed an important number of projects in Greater China.
Is your company specialized in completing projects in a specific industry, e.g. Food & Beverage?
In terms of business sectors, our main market segment is the luxury retail industry, followed by Fast Fashion, Banking, and Hospitality.
Tell us about one specific project you worked on and which challenges you solved?
The most challenging project for us has been the customization of our diffusers’ mainboard for banks. The importance of data security in such an environment gave us the opportunity to work hard on our technology. It has been amazing working with bank security experts and find with them the perfect match between efficiency, functioning, and security. Another little challenge we face daily is the molecular composition of each scent identity we create. Our company turns around perfume, and it is crucial our protagonist is valued by a proper diffusion performance and a deep study of its behavior in the locations we serve.
Which milestones are you planning to achieve in the next 12 months?
We dream of perfumed public infrastructures such as underground, public fountain water…..of course with a unique scent for each city!
What do you like most about 4URSPACE?
We like the possibility to get in touch with many different players, apparently far from our business and have the opportunity to show the uniqueness of our work and brainstorm since everything can be perfumed and maybe we have not think about it yet. The network created by 4URSPACE is a great chance to meet companies we have already worked with and to build new relationships.
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