Moncler Introduces The House of Genius

Milanese fashion brand Moncler has launched two new concept stores in New York and Tokyo to showcase its Genius initiative. Dubbed “The House of Genius,” the temporary retail concepts will be open through the end of 2018, showcasing a variety of fashion from creatives including Simone Rocha, Pierpaolo Piccioli and Hiroshi Fujiwara.

The interactive spaces are defined with custom layouts that reflect a metropolitan context of each store’s respective neighborhood, WWD reports. The brand’s new collection, The Yellow, will be available exclusively at the two House of Genius units as well as 50 Moncler Genius pop-ups within several of its boutiques.

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