Apple Unveils Store Along Champs-Élysées

Cupertino, Calif.-based tech giant Apple has unveiled its latest retail space along the located on the corner of Champs-Élysées and Rue Washington in Paris. Crafted by frequent collaborators Foster + Partners the store has been built as a “quintessential Parisian apartment”.

The store is designed to carefully blend the surviving original detailing with new contemporary and light-filled interiors. Accessible via a 19th-century passage, the store welcomes visitors into a revitalized courtyard that includes large, mature trees beneath a kaleidoscope solar roof-light crafted with mirrored pyramids.

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