After a triumphant return to hometown New York City last year, FAO Schwarz this week said that on Nov. 1, it will open its first European flagship, within Selfridges’ Oxford Street location in London.

The new shop at the upscale U.K. department store will feature play-based experiences similar to those in New York, including in-store demos and the FAO Raceway where shoppers “work alongside trained ‘mechanics'” to build custom remote-control cars.