New York-based menswear brand Vince has announced plans to grow its global footprint beginning with a shop-in-shop at Selfridges department store in London. The new 500-sq.-ft. space is four times the size of Vince’s previous shop-in-shop at Selfridges. Wrapped in a neutral palette and accented with greenery, the shop is set to be joined by freestanding London stores as well, WWD reports.

Vince currently operates 45 retail units in the United States. Similar to its partnership with Selfridges, the company has worked with key American retail partners such as Nordstrom and Neiman Marcus.