Balenciaga Has Opened a Two-Storey Boutique on London’s Sloane Street

Photography: Annik Wetter

Balenciaga has opened the doors to its shiny new shopping mecca on Sloane Street. In typical offbeat style, it’s not shop assistants that will meet customers upon entrance, but two hyper-real mannequins moonlighting as models Eliza Douglas and Takato Harashima.

The first floor has been conceived to look like a display case with bright lighting courtesy of ceiling panel lamps and floor-to-ceiling windows. Interiors-wise, it’s as industrial as you’d expect from the brand. Minimal grey furniture, metal shelves and a system of conveyor rails upon which the collections will be hung contrast against aqua-green carpet.

Ink Associates is the Architectural firm who has worked on the project.

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