Roots has opened its largest location to date, an 11,448-sq.-ft., two-level “experiential” store on Michigan Avenue in Chicago.

The location, Roots’ eighth in the U.S., is designed to immerse customers in the brand. Done in the retailer’s “cabin-meets-city-style,” the store showcases Roots’ character, heritage, and products, with each referencing the brand’s DNA.

HIRSCH CONSTRUCTION CORP and GroundForce Logistics are the General Contractor and Shipping & Logistic companies who have worked on the project.