McDonald’s has now opened its biggest New York City location yet in Times Square. The fast-food chain unleashes a glossy, three-story new location at 1528 Broadway, at West 45th Street, that will be open 24 hours.

It’s part of the company’s efforts to revamp more than 8,000 restaurants across the country to be more digital, a $10 billion investment called “Experience of the Future.” The Times Square outpost is a “flagship” — presumably an easy way for a wide swathe of people to try and see the new model, which features digital kiosks and mobile ordering.

Schimenti Construction is the General Contractor who has worked on the project.