Danish toymaker The Lego Group has revealed plans to launch a series of own-brand stores across the globe. According to the Financial Times, the company will add more than 160 new retail spaces this year alone. The rollout will focus largely on expansion in Asia, with the expectation to see 140 stores debuted in 35 different Chinese cities by the end of 2019. Lego will open a new office in India as well.

Lego oversees nearly 100 stores worldwide.