UNIQLO, the Japanese global apparel retailer, has opened its first store in Milan today September 13th. The new store, which marks the company launch in Italy, is located on Piazza Cordusio, a short walking distance from Piazza Duomo, and promises to be a beautiful window to showcase LifeWear and promote the UNIQLO brand.

LifeWear is the company’s unique philosophy regarding clothes, tooted in the belief that rational and excellent design, plus the best in modern production techniques, creates perfect high-quality and affordable clothing that meets the needs of everyone’s daily lifestyles.