A grand return: United Colors of Benetton is launching its first American Pop-up shop after more than four years of absence from the United States. The Pop-up event will last four weeks, from October 25th to November 24th, 2019, at the Santa Monica Place, in Los Angeles.

At Santa Monica Place clients will be able to discover and try some select pieces presented during Milan Fashion Week FW 2019, part of the new collection designed by Jean-Charles de Castelbajac, and buy them immediately on the us.benetton.com online shop.