Fred Perry has opened the doors of its new flagship store on Broome Street in Lower Manhattan.

The new store will become Fred Perry’s North American outpost and marks a ten-year collaboration between the British brand and architectural firm BuckleyGrayYeoman which designed the store.

The outside of the 700-square-foot space looks to celebrate the history of the building, which for the past 35 years has been home to an antique dealership, by exposing original features and modifications.