Nestlé-owned chocolate brand KitKat has opened a highly experiential retail concept at Toronto’s Yorkdale Shopping Centre.

KITKAT CHOCOLATORY is an immersive experience that’s packed with imagination, creativity, and full of surprises. It’s the first permanent location of its kind for the brand in North America and represents a brilliant example of a brand engaging with consumers in an effort to create loyalty and gain market share.

The 1,200 square foot Chocolatory guides visitors along a personalization process where KitKat bars are custom-designed using a wide variety of ingredients. With more than 2,000 flavor combinations, customers may be compelled to return to try out different options. 

Unique Store Fixtures is the millwork company that has worked on the project.

Established in 1983, Unique Store Fixtures is North America’s leading millwork services company for store displays and retail environments.