Luxury jewelry and watch brand, Chopard, said that it will relocate its flagship boutique to the landmark Crown Building on the corner of Fifth Avenue and 57th Street, considered by many to be the most exclusive retail setting in the U.S.

The Swiss company expects to move into its new 2,400-square-foot space (1,279 square feet on the ground floor and 1,143 in the basement) in March 2021. It will join current luxury retailers: Bulgari, Ermenegildo Zegna, and Mikimoto. Bergdorf Goodman, LVMH, and Tiffany & Co. anchor the other three corners of the intersection.