Photo: Tom Sibley

On September 29th, Balmain opened an uptown New York City store, at 650 Madison Avenue. At any other point of time, this would register on the fashion industry news cycle, and thanks to attendant party and photo-ops, your IG feed. Yet right now that opening is taking on greater, and different, resonance. For one thing, Balmain’s space sits in the shadow of the shuttered Barneys New York, a grim and poignant reminder of the havoc that was being wreaked on the city’s physical retail scene even before our current situation. And for another, the specter of COVID still stalks New York, just as it does almost everywhere else in the world.

Photo: Tom Sibley

Opening Balmain New York at this precise moment of time feels like the most glorious and optimistic volley into the darkness of our increasingly unpredictable future.

At Atmosphere Design Group, we do more than provide exceptional architectural design and project management of retail, corporate, and residential spaces. We define luxury, minimalism, and sophistication. Our spaces reflect our clients’ image through ambiance and atmosphere. 


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