Adidas Has Opened a New Originals Flagship Store in London

Located in the heart of Soho, the flagship will offer the most exclusive Originals product releases, including Spezial, Ivy Park, and YEEZY alongside one-off installations designed by local talents.

Displays of our archive products throughout the store highlight the brand’s connection to the fashion, music, and art synonymous with the capital’s rich cultural history – a true home for the city’s creators.

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