Läderach, the brand known for its fresh artisanal chocolate and piles of chocolate bark, opened its largest global flagship on Fifth Avenue on December 10th. A one-story, rotating cocoa-bean sculpture featuring real chocolate graced the 2,500-square-foot store, more than double to triple its typical store size. The store also will feature live chocolate production demos and classes.
The location marks Läderach’s third in the U.S. after opening its first on Lexington Avenue in New York’s Midtown East a year ago. Its second in New Jersey’s American Dream mall recently opened over the Black Friday weekend in November. The flagship also marks the company’s 100th worldwide after it opened 12 new stores in six countries this year, the fastest pace since the family-run business entered the brick-and-mortar retail business in 2004 and began operating stores under its own name in 2013, CEO Johannes Läderach said in an interview. The company also plans to open a store in Washington, D.C. early next year.
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