Philosophy The international hotel industry has changed dramatically over the past few years and until recently, city and resort hotels were primarily geared toward luxury relaxation. Today they are also playing a vital role in the business world. Hotel guest rooms and public areas therefore need to meet the growing technological demands of the business traveler while still providing the high standards of comfort and design dictated by today’s discerning clientele. Bilkey LLinas Design (BLD) is committed to finding original solutions to these changing demands. Constantly examining new frontiers in the industry, the company’s team of skilled architects and designers strive to produce innovative concepts that appeal not only to the business traveler but also to the tourist and frequent traveler. This approach calls for a unique design philosophy. As Bilkey, president of the company has stated: BLD does not limit itself to a singular approach to design. We approach each project by looking at what the market and the guests actually require, tailoring our designs to meet those needs. Our goal is to create hotels that not only meet the guests’ functional requirements but are design experiences in themselves.