The first direct-retail of eyewear brand Ray-Ban opened this week in Shibuya, Tokyo.
The store has a space of 103 square meters and uses the brand’s signature color schemes: red and black. The lineup of more than 900 eyewear models extends all the way into the children’s line. In addition, the store will provide precision lenses and prescription sunglass lenses that have an original Ray-Ban logo engraving. Customization service “Remix”, which was only available online is also available at the store where customers are able to see the styles provided.