The Beautiful New Loro Piana Store In the Meatpacking District, NY – Project by Atmosphere Design Group and SAJO

The Beautiful New Loro Piana Store In the Meatpacking District, NY – Project by Atmosphere Design Group and SAJO

Photo: Julia Gillard

Loro Piana is making its home in the Meatpacking District a permanent retreat. Having first operated as a pop-up store from May 2019 through December 2019, the new Meatpacking District store was designed by architect Vincent Van Duysen. The shop utilizes a new, clean, open concept providing ample space as a hub for creative experimentation.

Photo: Julia Gillard

The 1,700-square-foot store at 3 Ninth Avenue is Loro Piana’s 23rd store in North America.

A focal point of the design is a glassencased winter garden — freestanding at the center of the boutique — which will be updated and cultivated four times a year following the seasons. The store is a combination of soft and neutral tones, mixed with natural light and flora. There is fluted Portland stone wall cladding and European oak wood finishes and metal accents have been coated in an aged white paint treatment.

Photo: Julia Gillard

Atmosphere Design Group and SAJO are the Architecture and General Contractor firms who have worked with the brand on the project

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