Balenciaga ‘s new 4,000 square-foot flagship at 620 Madison Avenue at the southwest corner of 59th Street in Manhattan represents creative director Demna Gvasalia‘s urban retail concept, which has an industrial spirit with touches of metal, concrete, and shades of gray. The public domain concept features a mix of elements from the metropolitan exterior design and original artwork is apparent. Wraparound screens play videos of different types of skies.
Hero products from the runway are displayed on hyper-realistic mannequins for maximum impact. Across one wall, the men’s and women’s shoe area runs the gamut of footwear. The Balenciaga logo is embossed across the gray carpeting. Throughout the unit, seating is upholstered with public transportation patterns, and benches resemble those in subway stations or parks. A piece by artist Tobias Spichtig is displayed at the flagship. Spichtig made the sculptures by dipping archival Balenciaga garments in resin and pulling them into expressive positions.
Michilli Inc and Atmosphere Design Group LLC are the General Contractor and Architecture companies who have worked with the brand on the new project.
Since our founding in 1999, we at Michilli Inc. have specialized in constructing luxury retail, residential, and commercial spaces. Our projects vary in size, scope, and location, yet our commitment to excellence remains the same. With each new project, we strive to understand and achieve the specific vision and needs of our client and the space at hand. From our executive offices in New York and our West Coast headquarters, we manage and execute the most important projects for the world’s finest brands and discerning clientele. Our global sourcing network, highly skilled tradespeople, and experienced management team powers our collaboration with designers and architects. It is in this way that we are able to provide the highest levels of quality and service to each client. VIEW COMPANY PROFILE
At Atmosphere Design Group, we do more than provide exceptional architectural design and project management of retail, commercial or residential spaces. We define luxury, minimalism, and sophistication. Our spaces reflect our clients’ image through ambience and atmosphere. Since our founding in 2004, we’ve created hundreds of spaces across the U.S., Canada, and the Caribbean. The success of our firm relies on the relationships we nurture, the innovation of our ideas, the precision of our skills and our client’s ongoing satisfaction. VIEW COMPANY PROFILE
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