The brand, known for its signature crystal, initiated the revamp under the leadership of Giovanna Engelbert, Swarovski’s first-ever global creative director, who was appointed to the role in May of last year.
Swarovski has introduced a new brick-and-mortar concept called “Instant Wonder,” which will feature 30 stores in key global markets.
The 30 “Instant Wonder” stores will include live and digital activations designed in partnership with Paris-based events company Villa Eugenie. The first of these locations was opened in Milan on February 21st.
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