The restaurant chain unveiled a new design that reflects the brand’s heritage as an American sports bar and provides an immersive restaurant and bar experience. The new design — the company’s first since 2012 — includes a more dominant bar that anchors the indoor and outdoor dining experience, free-flowing and flexible seating areas, VIP spaces and stadium-like A/V technologies with LED modular screens. It also includes a fully enclosed patio with rollup doors and skylights.
The new design is making its debut in two Buffalo Wild Wings’ locations, with one in New Caney, Texas, and the other in Bowling Green, Kentucky. Two additional sites will open in early January, in Arden, North Carolina, and Fort Worth, Texas.